Politico are reporting that, “according to three people with knowledge of the matter”, the Federal Trade Commission is “likely to file an antitrust lawsuit to block Microsoft’s $69 billion takeover of video game giant Activision Blizzard”.
The FTC, emboldened by their recent success in stopping the merger of book publishers Penguin Random House and Simon & Schuster, have made no official announcement yet, and the Politico report says “a lawsuit challenging the deal is not guaranteed”.
Steps are however being made to prepare one, with “much of the heavy lifting” having already been done, like receiving depositions from the bosses of Microsoft (Satya Nadella) and Activision Blizzard (Bobby Kotick). Because of this, it’s said that “if the agency does move ahead with a case, it could come as soon as next month”.
Any antitrust case would have a fairly clear goal: the FTC would be arguing that allowing a major platform holder to purchase Activision Blizzard, one of the world’s biggest third-party publishers, would give Microsoft an unfair advantage in the marketplace.
That argument, and process, is already underway in Europe. Earlier this month the European Union “opened a full-scale investigation” into the proposed deal, saying in a statement:
The Commission’s preliminary investigation shows that the transaction may significantly reduce competition on the markets for the distribution of console and PC video games, including multigame subscription services and/or cloud game streaming services, and for PC operating systems.
The preliminary investigation suggests that Microsoft may have the ability, as well as a potential economic incentive, to engage in foreclosure strategies vis-à-vis Microsoft’s rival distributors of console video games.
In the United Kingdom, meanwhile, the Competition and Markets Authority is also investigating the deal, saying the merger “may be expected to result in a substantial lessening of competition within any market or markets in the United Kingdom for goods or services”.
Interestingly, the Politico report also mentions Google as a “lesser” opponent of the merger, saying “The company has argued that Microsoft has purposely degraded the quality of its Game Pass subscription service when used with Google’s Chrome operating system, and owning Activision would further its incentive to do so, ultimately steering hardware sales towards Microsoft and away from Google”.